Improve the quality and structure of your product data, increase your sales opportunities and create a personalised shopping experience for your customers. The MID Article Manager helps you to manage product information centrally and optimise it across all channels.
Increase your sales opportunities and the reach of your products
Alongside customer data, product data is the most important and valuable data a company has. The increase in product data requirements has risen constantly in recent years and continues to do so. This brings us to the centrepiece of our MID Article Manager.
In each sales channel, the most diverse target groups are analysed precisely and provided with the respective personal data in a sales-promoting language.
If the interested party cannot find the information they require, not only do the sales opportunities decrease, but there is a probability of over 90% that they will abandon the search. However, as soon as communication or presentation of the product tailored to the sales channel is presented via the MID article manager, the interested party has a probability of over 90% that they will choose this product.
In order for the product data, product descriptions and product stories to be brought together on the respective channels of the interested parties and lead to a personal experience, a number of tasks still need to be completed. Whether it is the workflows, data from different systems or marketing data and product data, they all have to be brought into a new type of data integration.
In this core process, product information is collected, checked and refined. MID Article Manager assembles this product information, personalises it and then distributes this data to all sales channels and platforms preferred by the customer.
MID Article Manager therefore organises the entire management process. MID Article Manager supports and decides for which type of product experience and in which channel – or several channels – the customer’s expectations are best met, thus leading to a higher purchase decision.
Collecting all relevant data
The MID Article Manager collects all relevant data or raw data from the existing IT infrastructure.
These can be:
Data is collected and revised from all systems in the MID Article Manager using standard interfaces. These can then be written back into the respective systems or distributed to the channels with quality assurance.
By collecting the data, this raw data is combined into a uniform schema with standardised formats and clearly defined attributes to create valid product information. Our MID Article Manager does not care which source the data comes from.
This means for the MID Article Manager:
In the MID Article Manager, product information can be checked as follows:
The MID Article Manager ensures that we work according to this standard and that only such product information is published. This process is followed by enriching the product data, which can include additional attributes including assignments to product categories or cross-references
Channel-specific texts
The MID Article Manager can be used to create an experience for the customer. This allows product information to be presented individually to each customer so that each individual customer has an emotionally tailored product experience. This product experience is an interplay of marketing and product data, embedded in the respective content of targeted campaigns. MID Article Manager supports you in keeping this important information available for the respective different markets and translating it into the respective national language.
Customer-specific address
The decision as to whether the customer stays on the website or not is made in seconds. It is therefore extremely important to pass on personalised product information to the customer in such a way that they do not immediately go to another website. In a campaign such as a mailing, the customer’s gender is taken into account, the customer is addressed by name and relevant product information is displayed based on their individual search and purchase history. This significantly increases the chance of a repeat purchase and thus long-term customer loyalty.
Analysis and evaluation
With the MID Article Manager you get to know your sales better. With our analysis and evaluation tool you can see, for example, which products are the best sellers and which products / articles are keeping the store.
Individual addressing of the target channels
With the MID Article Manager you control the output in all target channels from a central location:
Always know which product information is circulating where and the product data is always updated automatically.
“Right from our first contact in 2019, we were impressed by the professionalism and the expansion options. Today, MIDbridge® has become an integral part of our company. From the enrichment of article features (e.g. product safety regulations) to the connection of sales platforms, our digital ...
Andreas Wrublick,
Josef Traub GmbH
“Right from the first workshop, the approach was efficient and effective and the right questions were asked – the implementation was professional and we were always able to reach our contact person. We have not regretted this recommendation.” ...
Christian Teubel,
Allcolor
“By using the middleware from MID Technologien GmbH, we have succeeded in reducing throughput times by up to 50% depending on the product, significantly improving customer service and scaling sales considerably.” ...
Elke Jordan Mattes,
E. A. Mattes GmbH
“Thanks to the MID eCommerce solution, our dealer portal, our store and our product configurator could be optimally connected. Customers now receive their customized products much faster. The trust was there right from the start.” ...
Peter Mattes,
E.A. Mattes GmbH
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This is just placeholder text. Don't be alarmed, this is just here to fill up space since your finalized copy isn't ready yet.
This is just placeholder text. Don't be alarmed, this is just here to fill up space since your finalized copy isn't ready yet.
This is just placeholder text. Don't be alarmed, this is just here to fill up space since your finalized copy isn't ready yet.
This is just placeholder text. Don't be alarmed, this is just here to fill up space since your finalized copy isn't ready yet.
Our friendly onboarding team is there to support you and your company at all times
Yes, our interfaces are flexible and can be customised to the specific needs of your company.
The pricing model of the MIDbridge® data hub is function- and transaction-based, meaning that companies only pay for the functions they actually use.
MID Article Manager is a solution for managing and optimising product data. It collects, checks, refines and distributes product information from various systems such as ERP, CRM and PIM. This is important because high-quality and consistent product data is crucial for sales success and customer satisfaction. The article manager ensures that product information is tailored to the sales channel and presented in a personalised way, which significantly increases sales opportunities.
The MIDbridge® iPaaS can integrate a variety of systems, including communication tools (e-mail, messenger), office packages (Microsoft365), back-end systems (ERP, CRM), front-end systems (shop systems, marketplaces), marketing platforms, fulfilment, PIM, telephone systems, fax systems, CAD systems, LIMS, DMS and eBilling.
Thanks to the preconfigured adapters, integration can be implemented quickly and easily.
The integration software is easy and intuitive to use. This is due to the fact that our software was developed from practical experience for practical use and therefore involved an interdisciplinary team of experts. Software experts, administrators, business people, sales managers, project managers, … right through to the end user. Everyone was able to contribute their expertise.
Coupled with our 30 years of expertise, 1000 successful projects and the use of leading technologies, we were able to create a product that has extensive, complex functions that are intuitive and easy for the user to operate.
The MID Article Manager allows you to present product information in a personalised and channel-specific way. It combines marketing and product data to create an emotionally engaging product experience. This includes translation into the relevant national language and adaptation to the specific requirements of various sales channels, such as online shops, brand websites, social media and fixed points of sale. This targeted approach significantly increases the likelihood of sales.
The MIDbridge® data hub supports the automation of processes through
The MIDbridge® centralises and consolidates data from different systems. Thanks to preconfigured adapters and interfaces, it ensures a uniform and reliable database, which enables process optimisation and increased efficiency. This facilitates collaboration between different systems and improves data quality.
The MID Article Manager consolidates and standardises raw data from various sources into a standardised format with clearly defined attributes. It checks the product information for completeness, accuracy, consistency and up-to-dateness. It also enriches the data by adding attributes and categorisations. This ensures that only high-quality and consistent product information is published, which forms the basis for reliable and efficient data integration.
Our interfaces enable the connection of countless systems, whether ERP, CRM, Billing, Accounting, Payment, Shops or others.